Accelerating Growth

Jebsen & Jessen Packaging in Malaysia has broadened its product portfolio beyond traditional packaging solutions to include moulded foam components for car and airplane seats.

Leveraging its expertise in manufacturing customised precision components, the regional business unit now supplies protective cushioning and encapsulation solutions to the automotive and aviation industries.

The Automotive Revolution

Jebsen & Jessen Packaging’s foray into the automotive industry is a decade in the making. Starting slowly but surely with smaller components, the Packaging team has accumulated a wealth of industry knowledge, including the importance of quality assurance and precision fits. This has enabled them to make a breakthrough with car seats!

Featuring a wire frame integrated with EPP (expanded polypropylene) encapsulation, Jebsen & Jessen Packaging’s innovative car seat design provides an anti-submarine effect, protecting passengers from impact with the metal base under the seat belt during collisions. Notably, it has earned a top five-star safety rating from the New Car Assessment Programme (NCAP).

In addition to enhancing safety and comfort, the car seat is also over 10% lighter than others in the market, enhancing fuel efficiency and acceleration through improved power-to-weight ratios.

This is the result of a tireless dedication to innovation, as the team navigated the New Product Development and Introduction journey from capability studies and tooling fabrication to prototype approval and mass production. There are also stringent quality controls in place, with high-precision fitting jigs used in in-house inspections.

The Aviation Leap

Jebsen & Jessen Packaging’s new aircraft seats feature lightweight foam cores, which contribute to reduced fuel consumption, lower carbon emissions and environmental sustainability goals.

These seats are manufactured at Jebsen & Jessen Packaging’s cutting-edge production facility that applies Formula 1 engineering principles, enhancing value in aircraft seating.

These innovations and more speak volumes of Jebsen & Jessen Packaging’s dedication to quality and innovation. From pioneering packaging foam to advancing automotive and aerospace components, it is keeping the Mackerel spirit alive!