Creating a Tasteful Impact

Jebsen & Jessen Ingredients in Indonesia made a splash at the Food Ingredients Asia (FiA) 2024, held from 4-6 September at the Jakarta International Expo. As Indonesia’s largest food and beverage ingredients event, FiA attracted over 400 exhibitors and 17,000 attendees from 60 countries, providing a premier platform for innovation and networking.

Jebsen & Jessen Ingredients Indonesia, in collaboration with the Regional Food Team from the Food Innovation Lab, showcased their latest innovations and market trends at the tradeshow. Co-exhibiting with leading partners Evonik, Duas Rodas, and NutraSweet, the team presented a comprehensive range of cutting-edge food ingredient solutions. Evonik introduced innovative silica products for food applications, Duas Rodas unveiled new flavour possibilities using essential oils, and NutraSweet highlighted advancements in low-calorie sweeteners.

The booth attracted over 500 visitors, drawn to 10 unique prototypes, including high-protein baked chips, functional soft-serve ice creams like Beauty Berry Sherbet, and Nutritious White Malt. A key highlight was the use of natural malt extract, demonstrated through creamy ice creams, refreshing slushies, and live waffle cooking, showcasing its versatility and nutritional benefits.

Visitors were impressed by the natural malt aromas and flavours, with one noting that “the malt ice cream was natural in taste with a caffeine boost from natural sources” while another praised the low-calorie slushy.

“The positive reception to our prototypes and commitment to natural ingredients was truly rewarding,” said Cynthia Lestari, Department Manager of the Food Department.