‘Go Global’ Strategy Lifts Off

JJ-Lurgi lifts off with its ‘Go Global’ strategy, leveraging the company’s extensive expertise to penetrate international markets beyond its stronghold in South East Asia. Under the leadership of CEO Martin Overgaard Hansen, JJ-Lurgi is on track to achieve its growth aspirations through strategic initiatives and a steadfast commitment to excellence.

Speaking on the occasion of JJ-Lurgi’s 32nd anniversary, Mr Hansen said, “Innovation and strategic foresight are key pillars of our global strategy. By embracing challenges head-on, we strengthen our capabilities and position ourselves as industry leaders in every market we enter.”

Strategic & Sustainable

Anticipating the complexities inherent in global expansion, JJ-Lurgi has implemented robust strategic measures as a proactive approach, viewing challenges as catalysts for growth and development.

The business has on-boarded Fernando Longo, Dirk Heinrich and Bhavesh Pingle to its expansion team to spearhead the global strategy across South Asia and the Middle East & Africa (MEA), Latin America and Europe. This is in addition to training programmes for Regional Sales Directors and ongoing efforts to refine regional strategies.

At the same time, central to JJ-Lurgi’s global trajectory is its dedication to innovation and sustainability. By pioneering valueadded solutions and safeguarding intellectual property, the company remains at the forefront of technological advancements in the engineering sector.

ISO Testaments to Excellence

In a testament to its commitment to excellence, JJ-Lurgi Engineering in Indonesia has achieved dual ISO certifications: ISO 37001:2016 for Anti-Bribery Management System and ISO 9001:2015 for Quality Management System.

This achievement not only highlights JJ-Lurgi’s adherence to international standards but also positions it as a leader in ethical governance and quality assurance within the Indonesian engineering landscape.

Moreover, the attainment of these certifications ahead of schedule reflects the dedication and expertise of the local team, which will be further expanded to include more subsidiaries, starting with JJ-Lurgi’s headquarters in Malaysia.

Looking Ahead

As JJ-Lurgi embarks on its next phase of global expansion, Mr Hansen is confident in the team’s ability to navigate challenges and capitalise on emerging opportunities.

JJ-Lurgi’s strategic foresight, commitment to innovation, and recent ISO accolades underscore its readiness to achieve new heights in the global engineering landscape.