Group photo of Growth Mindset class in the Philippines.
Group photo of Growth Mindset class in the Philippines.

Going for Growth

Jebsen & Jessen completes Growth Mindset training for all employees!

Jebsen & Jessen’s Growth Mindset journey began in 2022 when we engaged Dr Reza Abraham, co-founder of InControl Group and Growth Mindset Master Trainer, to develop a two-day programme for us. This included Train-the-Trainer sessions to ensure that we could scale the programme to touch every single Jebsen & Jessen employee, from Senior and Middle Management to Executives, Supervisory and Operatives employees.

We achieved this in 2023, with a total of 57 sessions conducted by internal trainers. In addition, Country HR teams organised Growth Mindset activities to complement the training and sustain the Growth Mindset concept.

Myanmar participants exchanging ideas with one another during one of the group activities.
Myanmar participants exchanging ideas with one another during one of the group activities.

Learning to Embrace Challenges

Our Growth Mindset training encourages employees to view challenges as opportunities for growth and learning rather than as obstacles.

Through peer sharing as well as interactive activities like noodlesand balloon games, many employees shared that they gained a profound awareness of the importance of a growth mindset in all aspects of life. They acquired a positive attitude towards change and honed their creative thinking skills with the aim of transforming seemingly impossible situations into achievable goals.

During the training for operative employees in Vietnam.
During the training for operative employees in Vietnam.

Applying the Growth Mindset

2023 also saw locally driven Growth Mindset activities across countries, where employees were invited to share their growth stories. The best stories were selected, and top Growth Mindset Champions crowned!

Additionally, in Malaysia, this formed the basis for a ‘Wall of Inspiration’, which received approximately 300 Growth Mindset quotes from employees, while Singapore planted a ‘Growth Mindset Tree’ with employees writing down how they applied a Growth Mindset on apple-shaped post-it notes.

These locally driven activities were in addition to a virtual session organised at the Group level during the Jebsen & Jessen Learning Festival, where employees were invited to share and learn from each other’s Growth Mindset stories.

While the Growth Mindset is now clearly part of our people’s daily behaviours, as a Group, we will continue reinforcing its importance and rewarding its use so as to embed it into our corporate culture.

Winners from ‘A Wall of Inspiration’ activity organised by Malaysia Growth Mindset committee.
Winners from ‘A Wall of Inspiration’ activity organised by Malaysia Growth Mindset committee.
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