Less Waste, More Taste

As the planet faces mounting environmental pressures from climate change, ecological imbalance and the depletion of natural resources, conversations about sustainability have moved beyond boardrooms and policy papers, finding their way into more unexpected corners of everyday life. Even behind the cocktail bar, a revolution is underway.

In Mongolia, this shift is being championed by MSM Betastar, the official distributor of Flor de Caña, the world-renowned Nicaraguan rum that has become a global symbol of sustainable growth. Since 2022, MSM Betastar has brought an eco-conscious edge to the country’s cocktail scene through the Flor de Caña Zero Waste Cocktail Challenge, a bold initiative that blends environmental awareness with artistic mixology.

Each year, the competition brings together 50 of Mongolia’s most creative bartenders to reimagine their craft with sustainability at the core. The winners earn the chance to represent Mongolia on the regional stage, competing in Vietnam, Thailand and China marking a first in the industry for promoting sustainability.

This year, the movement took another leap forward. For Earth Day 2025, MSM Betastar joined forces with Flor de Caña for an APAC-wide activation, celebrating a shared commitment to greener bartending practices. Under the inspiring theme of “Less Waste, More Taste” Mongolia’s bartender champions served zero-waste cocktails across local bars and restaurants.