More Than Just Cables
JJ-LAPP refreshes its brand to reflect dual focus on cable and connectivity solutions
Apr 2019- JJ-LAPP Cable is now JJ-LAPP! Our cable technology joint venture completed the process of changing its company name in February this year. This was accompanied by a refreshed logo as well.
“Over the past 15 years, the team at JJ-LAPP has built a strong and recognisable company and we are proud of their work. The renaming is a natural step to reflect the growth and strides of the company from a distributor of products to ASEAN’s leading cable and connectivity solutions provider,” said Group Chairman Heinrich Jessen.
The refreshed brand identity also underscores JJ-LAPP’s commitment to reinventing itself for new opportunities while maintaining the solid foundation of business partnerships that it has built.
As a regional company, JJ-LAPP’s entities in South East Asia will also reflect the same changes to their name and logo. This does not affect business operations and services to customers.