Planting Seeds
JJ-Lurgi opens three new offices in Brazil, India and Germany as part of globalisation strategy
JJ-Lurgi announced the opening of three new offices and welcomed three leaders to its expansion team at its 32nd Anniversary. This is part of its ‘Go Global’ strategy, which is guiding the company to seed sustainable growth beyond its stronghold of South East Asia.
JJ-Lurgi Brazil will be led by Fernando Longo and cover Latin America, a large market in part due to its sizeable population, growing trend of using biodiesel as well as significant growth in soybean agriculture.
Bhavesh Pingle has been onboarded to lead JJ-Lurgi India and tap into the huge market potential in the Middle East & Africa (MEA) region. The company also expects higher cost savings with locally-made equipment in these markets.
in Pune, India.
In Germany, Dirk Heinrich has been appointed to head JJ-Lurgi Frankfurt and establish the company in European markets. JJ-Lurgi Frankfurt holds strategic importance in the European market, but its true significance lies in our return to our roots. This location is steeped in history, with its legacy still visible today—Lurgiallee, the street that bears our name, stands as a reminder of where it all began.
Through these new offices, JJ-Lurgi is confident of replicating its success in South East Asia on a global scale.