Proof & Company Launches Green Spirits Distribution Technology

Proof & Company, an investee company of sister group JPJ Invest, has launched ecoSPIRITS, an innovative closed-loop distribution system that nearly eliminates packaging waste in the premium spirits supply chain. The low-carbon, low-waste system was in development for almost three years after the company’s leadership identified sustainability as a key industry trend moving forward.

ecoSPIRITS is believed to be the first technology of its kind in the world, aimed at ending single-use glass.

“Glass is an energy intensive material. The production of one glass spirit bottle creates around 550g of carbon emissions – and the world will make 40 billion of them this year,” said ecoSPIRITS CEO & Proof & Company Founder, Paul Gabie.

Applauding Proof & Company’s achievements, J. Peter Jessen, Chairman and CEO of JPJ Invest, said,

“Proof & Company has a great concept and has shown resilience during the pandemic, which was a difficult time for the hospitality industry. We are confident that they are well-positioned for future growth and sustainability.”