{
    "title": "Reconnecting Through Reimagining",
    "modified_at": "2026-06-26 13:48:06",
    "published_at": "2026-06-09 01:00:00",
    "url": "https://the-mackerel.jjsea.com/reconnecting-through-reimagining",
    "short_url": "http://prez.ly/rMJd",
    "culture": "en_GB",
    "language": "EN",
    "slug": "reconnecting-through-reimagining",
    "body": "<p>From walls and furniture inside homes to the finish on cars and industrial machinery, coatings and resins are part of everyday life. Beyond colour and appearance, coatings and resins play an important role in the durability, protection and performance of modern living products.</p><p>But as market expectations continue to evolve, so does the demand for coatings and resins that balance efficiency and application needs.</p><p>With this in mind, more than 110 business owners, R&amp;D specialists, purchasing teams, plant managers and sales professionals came together in Bangkok, Thailand earlier this year for Jebsen &amp; Jessen Ingredients&rsquo; Coatings &amp; Resins seminar, held under the theme From Challenges to Solutions: Driving the Future of Industrial Coatings.</p><p>Throughout the day, discussions focused on the balance between technical performance and market expectations, with expert sessions from Elementis Specialties, Huntsman Specialties and Orion Engineered Carbons exploring developments in additives, epoxy systems and pigments.</p><p>Away from the presentation slides, interactive stations allowed participants to examine sample panels firsthand and exchange practical insights with technical teams, creating more grounded discussions around formulation challenges and application needs.</p><p>The programme also featured JEBCHEM&reg;, Jebsen &amp; Jessen Ingredients&rsquo; house brand for additives, with a focus on matting additives designed to enhance surface quality and coating performance.</p><p>Reflecting on the event, Department Manager Nuttakan Khanchitanon described it as &ldquo;a meaningful day of sharing innovations, market trends and practical solutions&rdquo; made possible through collaboration between partners and customers.</p><p>&nbsp;</p><p>&nbsp;</p>",
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    "author": {
        "first_name": "Kyanna",
        "last_name": "Sannishara"
    },
    "format_version": 5
}