Remembering Heine Askaer-Jensen

Heine Askaer-Jensen has passed away after a long and valiantly-fought battle with cancer. The longest-serving Executive Board member in Jebsen & Jessen’s history, Heine Askaer was among the leaders who have done the most to shape our Group and the way we operate. Even those employed after 2011, the year he retired, would have heard of him and his extraordinary contributions.

As a young auditor in Denmark, Heine Askaer came to South East Asia in 1979 at the behest of our founding chairman A.P. Jessen. This marked the start of his illustrious 32-year career with the Group, during which he laid roots in the region.

He will be remembered for his incredible work ethic, meticulous attention to detail and unwavering commitment to honesty and transparency, but also for his perpetual smile, positivity and warm-hearted generosity.