Strengthening Ties in Golf

From 18 to 21 August, Jebsen & Jessen Technology - Turf & Irrigation hosted the annual Turf Pro Invitational in Bangkok, Thailand. With a record-breaking attendance of 52 customers and key industry partners—including Toro, Foley, Ventrac, Plant Fitness, and Atlas Turf—the event seamlessly combined education, networking, and recreation, offering a truly enriching experience for all attendees.

Guests arrived at the Millennium Hilton Bangkok for a welcome dinner at the hotel’s stunning rooftop jazz bar. The informal and relaxed setting allowed attendees to connect and prepare for the event’s three-day programme.

Day one of the event unfolded at the prestigious Stonehill golf course, where Toro took the lead with presentations on their latest advancements in turf management. Attendees were divided into groups to explore nine equipment stations, offering hands-on experiences and a detailed look at the innovations shaping the industry. A visit to Stonehill’s Centre of Excellence further showcased cutting-edge equipment, followed by an insightful presentation on Toro’s myTurf platform.

The second day shifted focus to industry insights, with Jebsen & Jessen taking the stage at the Millennium Hilton. Presentations were followed by breakout sessions that delved into critical topics such as equipment, irrigation, and parts & service. Attendees gained valuable knowledge to implement in their operations, while partners like Atlas Turf and Plant Fitness provided important updates. The day concluded with an evening cruise along the Chao Phraya River along with more networking.

The final day focussed on leisure, offering attendees a choice between a round of golf at Siam Country Club or a cultural tour of Bangkok. This closing activity fostered camaraderie and provided a fitting end to an event that balanced professional development with personal interaction.

Reflecting on the event, Philipp Hoffmann, Regional Director of Jebsen & Jessen Technology – Turf & Irrigation, stated, “This year’s Turf Pro Invitational was a fantastic opportunity to deepen our relationships with customers and partners. The mix of education, hands-on experience, and leisure perfectly demonstrated our dedication to delivering value beyond products.”