The Science Behind Your Suds

foamy shampoos to grease-cutting dish soaps, fatty alcohols are the unsung heroes behind the cleaning. Derived from natural sources like coconut and palm kernel oil, these alcohols are not drying. They are what help products stay smooth, creamy and kind to skin.

Fatty alcohols power the bubbles in everything from face wash to laundry detergent. Found in ingredients like SLS (sodium laureth sulfate), they lift stains, break down oils and make daily cleaning gentler and more effective. Brands like Dynamo, Breeze and Cif rely on them to strike that balance between performance and care.

Behind the science is JJ-Lurgi, a technology pioneer quietly expanding its global reach. Earlier in the year, JJ-Lurgi secured over S$40 million in fatty alcohol projects for major players Godrej (India) and Procter & Gamble (USA). It is a significant leap beyond its Southeast Asia base and a proud moment in JJ-Lurgi’s “Go Global” success story.

Thanks to its in-house liquid-phase hydrogenation technology, JJ-Lurgi now holds the largest market share in the segment, demonstrating that cleaning innovation can be both effective and skin-friendly.