{
    "title": "Where the Game Moves Forward",
    "modified_at": "2026-06-26 13:46:16",
    "published_at": "2026-06-08 01:00:00",
    "url": "https://the-mackerel.jjsea.com/where-the-game-moves-forward",
    "short_url": "http://prez.ly/qMJd",
    "culture": "en_GB",
    "language": "EN",
    "slug": "where-the-game-moves-forward",
    "body": "<p>On a typical day at Springfield Golf Course, the rhythm of play unfolds in steady intervals &mdash; a cart moving forward, a group pausing between shots. Increasingly, these moments are shaped by systems working quietly in the background.</p><p>For Jebsen &amp; Jessen Technology, the launch of the Caddy Genius Fleet Management System marks the first deployment of its kind in Thailand. It reflects a step toward digital transformation, where operational efficiency and customer experience are closely linked.</p><p>The project was not won on price alone. While lower-cost alternatives remain widely available, the approach focused on understanding the course&rsquo;s operational needs and delivering a more comprehensive solution.</p><p>Caddy Genius brings together features designed to support both control and insight. Pace-of-play monitoring, speed control, geofencing and fleet lockdown enable precise management of carts, while real-time battery status and round data analytics support more informed decisions. Tools for pin placement and maintenance cart management further streamline daily operations.</p><p>The system also creates new opportunities. Golfers can place food and beverage orders through the onboard interface, while the display platform enables advertising. Broadcast messaging enhances safety through instant alerts.</p><p>Following installation, a full-day training session was held on 2 Apr 2026 for caddies, finance personnel and maintenance teams, led by a Caddy Genius specialist with on-site translation support.</p><p>As the first installation in Thailand, it sets a benchmark for future developments in the region.</p><p>&nbsp;</p><p>&nbsp;</p>",
    "header": {
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        "release": "https://cdn.uc.assets.prezly.com/1d02d95f-af74-47e7-9941-ea636611db23/-/preview/1200x1200/-/format/auto/"
    },
    "author": {
        "first_name": "Kyanna",
        "last_name": "Sannishara"
    },
    "format_version": 5
}