Bringing Malt to South East Asia
Jebsen & Jessen Ingredients partners with AB Food & Beverages, Thailand to extend malt distribution
Jebsen & Jessen Ingredients has entered a strategic partnership with AB Food & Beverages (Thailand) (ABFT), a subsidiary of Associated British Foods Plc, to expand the distribution of malt products across South East Asia.
This collaboration makes Jebsen & Jessen Ingredients the primary distributor of ABFT’s malt products in Thailand, Singapore, Malaysia, Vietnam, Indonesia, and the Philippines. It also allows ABFT to offer its high-quality malt products to food and beverage manufacturers in the region for the first time.
“We’re seeing rapid traction and strong interest in ABFT’s malt products, with initial orders already secured. We expect to see continued strong demand across the market for these ingredients to meet the evolving tastes of South East Asian consumers,” said Ratana Vongmukdaporn, Regional Business Line Head – Food and Pharmaceutical & Personal Care, Jebsen & Jessen Ingredients.
In addition to feeding the regional sector, Jebsen & Jessen Ingredients’ expanded malt portfolio will also facilitate the development of new formulations and ingredient applications at its Regional Innovation Labs.
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